AUSTRALIA'S LARGEST & BEST RANGE OF LATEX BEDDING IN STORE | 03 9042 1173 | Shop 2/230 Burwood Rd, Hawthorn VIC 3122
We all come in different shapes, body-weights and sizes.
Common sense would then suggest that ‘one sized fits all’ latex mattresses, and online offerings that only come in one thickness and limited firmnesses simply aren’t designed to optimise the comfort & support for the individual sleeper.
This is the key reason why we have in invested in a proper retail showroom, open seven days a week that displays Australia’s biggest and best range of latex bedding to suit your comfort needs.
For many majority online companies that try and sell a latex mattress, without a proper showroom – a single SKU is easier to sell.
One thickness to manufacture, one product to photograph, one box to fulfil. Make it reversible with a different firmness on each side and you can market “two mattresses in one” without actually adding any real manufacturing complexity.
It’s a sound decision if what you’re optimising for is a simple online checkout and a lean warehouse.
It’s a poor one if you’re trying to design the optimum product in terms of for is comfort and support, for the individual sleeper.
Firmness only tells half the story — the thickness of latex padding is what decides how much comfort you get overall.
Sell one thickness across every firmness and every body type, and customers end up on a mattress that is completely mismatched with their comfort and firmness expectations.
Unbeknownst to the average consumer, there is a titanic rift between a business that’s spent 70 years continuously refining how to manufacture latex bedding and an operation that’s a few years old selling through a website.
Getting a latex mattress genuinely comfortable and supportive — takes decades of accumulated knowledge about latex sourcing, density selection, layer thickness, and covering materials, applied model by model and each price point.
That’s why we haven’t settled for one design sold in one thickness with two firmness options – because how long is a piece of string when it comes to comfort.
The joke is this, even comparing similar thickness latex products – we are confident that we’d still be ahead in terms of feel and quality. Not because of black magic and sales spiel, but because our collective brainstrust enables us to craft the ultimate range of latex bedding in terms of quality & feel.
Would you buy a television or a car without testing it beforehand?
Chances are, the answer would be no.
Then why do people apply a different standard to a product they are going to be using for on average for 1/3rd of their day for several years?
Yet it’s the one big purchase in recent years that more and more people are still willing to make sight unseen – often to their detriment.
The multitude of variables involved in making the ultimate mattress your requirements (e.g., thickness, firmness etc.) – is precisely the reason why we bother to open a real showroom up so you can feel the difference.
We’re not asking you to take our word for it — we’re asking you to come and check for yourself, the same way you’d taste the wine or turn on the TV before you commit.
Another of the many red flags to look out for when deciding on which latex mattress provider to go with, is whether have a proper retail showroom.
It’s worth asking why a retailer selling a mattress built around one thickness and a two-option flip would also only let you view it by appointment, rather than investing in a proper showroom that is accessible to customer.
Not only can some of these companies not be bothered to show your products properly, but on the odd occasion you are able to view it chances they won’t be giving their product the proper justice by having experienced and knowledgeable experts (that are actually authorities on latex bedding).
Likely, the reason for this – similar to how they might baulk at offering a product with a fully removable zip-cover so customers can fully see what they are getting is that they may have things to hide… hoping that you buy sight unseen. After all, if you do take the leap of buying without trying without any baseline comparison – you’d be none the wiser if you got seconds quality or a product that was even representative.
These companies are so adverse to actually allowing customers to come try their products, they may try to circumvent staffing their showroom properly by offering video consultations to customers.
How are you going to be any wiser viewing a mattress through a screen – when in order to sus out whether a mattress is right for, you to actually go and try the product physically?
Most busy people don’t have the luxury of waiting to make an appointment to view a product. Mattresses, after all are commonly thought of as a “grudge purchase” – with people putting up with a mattress they really should have changed years ago, until its too unbearable.
An appointment-only model makes it far more likely a customer’s first real contact with the mattress happens after it’s already been paid for and delivered — at which point returning a full-size mattress is enough hassle that most people just talk themselves into keeping it.
Too many people who end up on an overly firm, unyielding mattress this way come away assuming that’s simply what natural latex feels like, that stiffness is “part and parcel” of a genuine organic product.
It isn’t.
It’s the result of a mattress built around an shortcut, e-commerce centered business model rather than around the person sleeping on it – with you being none the wiser. Come into our showroom and let us show you otherwise.
The joke is this – even if a majority online operator was to, on the odd occasion open a showroom with limited hours – this is a moot point.
Ask yourself: what is the point of having a showroom when chances are, that company only has two models of mattresses?
The online oriented model of selling mattress is simply not conducive for developing the best quality range of latex mattresses.
We don’t believe in grudgingly opening a showroom for limited hours during the week whilst forcing customers to make an by appointment only booking. To us, that is not how a serious operator in this space – committed to serving you properly with the right product and advice operates.
We are open for business every day (public holiday permitting), where you can come in at your leisure to extensively test and feel the difference between us and the rest.
We are here to serve you properly everyday with experienced latex bedding consultants that have decades of technical expertise to guide you through Australia’s most extensive range of 20+ latex mattresses, to make the right decision from the get-go based on your comfort and budget requirements.
Author: Ethan Yap, B-MED(Hons)
Experience with Australia’s best & largest range of latex bedding, on display on our showroom floor. Made with the world leading, highest quality 100% natural, organic & Eco-Institut Certified latex, our mattresses are the ultimate in terms of comfort, support breathability and non-toxicity.
Our flagship line of mattresses, using our proprietary selection of 100% natural and organic certified latex densities to achieve the ultimate, long lasting deep progressive comfort & support.
The ultimate pocket-spring mattresses which incorporate our world leading 100% natural and organic certified latex comfort layers. Enjoy best in class comfort and support irrespective of price.