Zoned Mattresses: The Marketing "Fix" for a Problem Your Mattress...Read More
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KG has 40 years of experience in the bedding industry, joining the business in 1987. He has a marketing and business background with the Chartered Institute of Marketing (CIM) and an MBA at the University of Strathclyde. He has held various positions in operations, project management, business development, marketing management and CEO of our various family group companies in Malaysia and in Australia.
Ethan joined Natural Comfort in 2022. He has a medical and research background having a degree in Biomedicine (Honours) and is currently pursuing a Masters of Public Health & MD at the University of Melbourne. Having a medical background, Ethan brings a wealth of technical expertise to the company aims to develop evidence based approaches to challenging misinformation in the bedding industry. He currently leads product & marketing strategy development.
Challenging misinformation in the Bedding Industry one topic at a time. Read our latest Natural Sleep Labs blog posts below

Zoned Mattresses: The Marketing “Fix” for a Problem Your Mattress Shouldn’t Have